Tuesday, January 15, 2013

Knitters Going Wild on TODAY to Raise Heart Disease Awareness!


Knitters and crocheters from the U.S. and beyond will “plaza-bomb” TODAY on Friday, January 18th, 2013, to call attention to the #1 killer of women: heart disease. Adorned in red knitted/crocheted items from head to toe, the group will wave signs with tips for preventing heart disease and present anchors Matt Lauer, Al Roker, Savannah Guthrie, Natalie Morales, Kathie Lee Gifford, Hoda Kotb and others with their very own red handmade garments and products from the Needlearts industry’s Stitch Red campaign that was started to bring awareness and education about heart disease to women everywhere. The group will hand out other items like Stitch Red tattoos, red yarn and educational materials to other audience members in the plaza as well to further spread the message about the importance of heart health.

The goal on Friday is to educate viewers of the Today Show to take charge of their heart health! Heart disease is the #1 killer of women in the U.S and the Needlearts industry (comprised of 98% women who spend most of their time sedentary while knitting/crocheting) decided they needed to step up and do something to change this statistic. They started the Stitch Red campaign (www.StitchRed.com) where they’re taking their knitting/crocheting needles and sticking it to heart disease, one stitch at a time.  

If you are in New York City or will be there this coming Friday, the 18th for Vogue Knitting LIVE or any other reason, we hope you'll join us on the Plaza and wear your best "Reds" in support of this amazing cause! Here are all of the details:

When/Where:
-Meet in lobby of New York Marriott Marquis (1535 Broadway) at 6am for a 6:15am walk to Rockefeller Plaza (Look for Laura and Kaity from Jimmy Beans Wool! They will be wearing red and carrying signs!)
OR
-Meet AT Rockefeller Plaza at 6:30am (45 Rockefeller Plaza)
*NOTE: It’s important we get there as early as possible to hold our spot and get a front row spot for getting on camera and getting the anchors to come over for an interview. The more people that get there early, the more we can spread out and PAINT THE PLAZA RED!!

Who:
Anyone who’d like to join! The more the merrier.

Dress:
Wear as much knitted red gear as possible.

What else:
-We will be making some signs that say Stitch Red; StichRed.com; Stitch Red for Heart Health, etc. to share. If you’d like to make any of your own signs that promote the campaign, please do! 

RSVP:
We would love to get an idea of how many people will be joining us, so if you will definitely come or think you’ll come please text or call Kaity from Jimmy Beans on her cell (775-544-9647) and let her know ASAP!   

Thank you so much! We look forward to seeing you in NYC!

Happy knitting!
Kristen

PS. Be sure to "like" Stitch Red on Facebook or follow us on Twitter for the latest updates:
www.facebook.com/StitchRed  -or-  @gostitchred


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