Friday, July 22, 2011

Tough Love Giveaway!!- Welcome to the Family SweetGeorgia!

We Beans couldn't be more excited about one of the newest additions to the JBW family: SweetGeorgia Yarns.   We've got 15 of their super popular, Tough Love sock yarn (80% superwash merino wool, 20% nylon. 425 yards per 115g skein)in 15 vibrant, beautiful colorways!  Here are my 3 favorites:

Autumn Flame
English Ivy

Felicia used to be a competitive ballroom dancer!
Here are some things you might already know about SweetGeorgia yarns:

<---- This is Felicia Lo, a.k.a. SweetGeorgia who is the head designer and dyer!

SweetGeorgia Yarns is an artisan luxury hand-dyed yarn studio based in Vancouver, Canada. They are passionate about vibrant, saturated color and offer over 50 jewel-toned, semi-solid and variegated colorways. Their collection includes silk, cashmere and fine wool blends in 12 different yarns (ranging from lace to sock to aran weight) and 12 different spinning fibers.

But that's the stuff you already know, right? We wanted to know more about this entrepreneurial hand-dyed company, so we asked Felicia some "tough" questions! 

JBW- Where did you grow up?

Felicia- I was born on the West Coast of Canada in Vancouver but moved to Toronto when I was just two years old. Then just before starting high school, my parents moved our family back to Vancouver and I’ve been here ever since.  

JBW- Did you really just get married last week?  

Felicia- YES!  I've been married for just over a week now! :)

JBW: What time do you start work?

Felicia- We officially open the studio at 10 am for visitors, but I’m usually answering emails and starting my day as early as 7 am. I’ll usually do all my “desk work” until about noon when we all break for an informal lunch break. Then the rest of the day is spent dyeing. I’m trying to maintain a normal workday schedule, so mostly I dye for just a few hours every day but occasionally the dyeing process runs as late as 10 or 11 pm. 

Lightening Round! 
  • Coffee or tea? Coffee all the way. 
  • Do you eat the licorice jelly beans or throw them away? Throw them away! :)
  • What was the first album you ever bought? Cyndi Lauper, the one with Girls Just Wanna Have Fun on it.... She's So Unusual.
  • Little Known Fact: I started my first business, a dressmaking and alterations service, when I was 16. 
  • Next big adventure: Marriage. 
JBW- Finally, as a small artisan yarn company, do you have any advice for those folks out there hand-dying with kool-aid in their sinks on how to make a living doing what they love? 

Felicia- From my personal experience, I always believe that people should do what they love.  It’s truly a blessing to discover what you love. If you love dyeing, keep on dyeing. But know that doing what you love doesn’t mean it’s going to be easy to transition into a business. There are MANY, MUCH easier ways of making a living. As any entrepreneur will say, you need to put a huge amount of blood, sweat, tears, as well as time and energy behind your passion. In making any passion into a living, I would recommend making a plan and sticking to it. Don’t compare yourself or your business with others. Just compete against yourself to constantly improve in your chosen living.

And now it's your turn to do some sharing! We've got 5 glorious hanks of Tough Love to giveaway to 5 lucky winners. To enter, leave a comment on this post (only one per person, please!) telling us your own personal "Tough Love" story between now and Thursday, July 28th at noon! The winners will be chosen randomly and announced on next Friday's Featured Products post.  If you don't win here, you might be able to snag a hank or two of Tough Love on WoolWatcher Wednesday, the 27th!
Want to learn more about SweetGeorgiaYarns? Here's their info:

Welcome to the family, Felicia and SweetGeorgia! 

Good luck everyone! 

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